“You need to be solving the problem at hand. It's fairly easy to get caught flat-footed when small problems start shifting to ones that require more time, people, financial investment.” - Jacob Bishop, Senior Director of Operations for Commvault.

In today's episode of Unlock Cloud Go-To-Market, hosts Erin Figer and Patrick Riley are joined by Jacob Bishop, the Senior Director of Operations for Commvault, to discuss the evolving landscape of Cloud go-to-market strategies, emphasizing the importance of administrative excellence, robust partnerships, and operational efficiency.

Jacob shares insights on the challenges and opportunities of integrating marketplace data into CRM systems, the critical role of channel partners, and the necessity of maintaining flexibility to adapt to ongoing changes in the cloud ecosystem. He also unpacks advice for newcomers—treating cloud strategies like investor pitches, setting short-term goals while keeping a long-term vision, and the power of standardizing internal processes.