“Selling is the party. But like any great party, a lot of preparation is essential to make it successful.” - Brennan Lynch, Director of Global Marketplaces at CyberArk.

In today's episode of Unlock Cloud Go-To-Market, hosts Erin Figer and Patrick Riley are joined by Brennan Lynch, the Director of Global Marketplaces at CyberArk. Lynch discusses the intricacies of Cloud go-to-market strategies while emphasizing the extensive preparation necessary for successful sales, the critical role of internal alignment, and the value of engaging Cloud service providers early and effectively.

Brennan discusses the challenges of operating in different Markets, the importance of aligning with Cloud monetization strategies, and the nuances of integrating with Cloud marketplaces. From streamlining backend operations to leveraging channel partners like MSPs, GSIs, and Co-selling initiatives, he provides insights designed to help you navigate the complexities of the modern Cloud ecosystem.