"Time is the one thing you can't get more of. How you spend it can make or break your cloud strategy." - Mike Mason, Regional Sales Director at Varonis.
In today’s episode of Unlock Cloud Go-To-Market, hosts Erin Figer and Patrick Riley are joined by Mike Mason, Regional Sales Director at Varonis, to discuss the evolving world of cloud marketplaces and SaaS adoption. Mason shares his perspective on time-saving technology, the challenges of shifting from on-prem to cloud, and how prioritizing cloud marketplace strategies can drive operational efficiency and sales success. He also discusses how automation has transformed Varonis' approach to co-sell opportunities, how engaging with hyperscalers early on has been a game-changer, and why aligning sales teams and channel partners is crucial for scaling cloud operations.
In this episode, you’ll learn:
The time-saving automation and marketplace strategies that can significantly boost operational efficiency and streamline co-sell motions
The value of early engagement with hyper-scalers to expand relationships, leverage cloud budgets, and accelerate deal-making
How aligning internal teams and channel partners with cloud marketplace strategies is essential for scaling SaaS operations and driving long-term growth