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Unlock Cloud Go-to-Market
The series where we share the essential stages of the Cloud GTM maturity model to start, optimize, and grow your company’s revenue through the cloud. We've helped countless ISVs tackle the ins and outs of their Cloud GTM motion, and in each episode we're sharing those success stories from the people who have put them into place.
11 articles
CyberArk’s Secret to a Tenfold Revenue Boost in Just 30 MonthsExplore Cloud GTM strategies: preparation, internal alignment, and leveraging partners like MSPs and co-sell programs.
BigID’s Path to Growth: From Marketplace Integration to Channel AlignmentConnie Dodmead of BigID shares insights on marketplace strategies, GTM processes, and team education.
Selling to Your Sellers First: Varonis’ Approach to Marketplace AdoptionLearn how automation, early hyper-scaler engagement, and alignment drive SaaS growth and efficiency.
Commvault’s Three-Pillar Transformative Strategy for Cloud GTM SuccessLearn the importance of leveraging your CRM systems and maintaining flexibility to adapt to changes in the cloud ecosystem
The 'Five C's' of Cloud Success RevealedExplore the critical role of understanding goals and aligning strategies in successful business collaborations.
How Rapid7 Saw Their Deal Sizes Grow 3X, Win Rates Increase 40%, and Sales Cycles Shorten by 21 DaysLearn the transformative impact of Co-selling and the crucial role of consistent Marketplace presence.
How Revenue and Operational Support Can Help You Drive $70 Million Deals with Brittany AmesLearn about transitioning your products to the cloud and partnering with CSPs.
The GTM Strategy that Skyrocketed Eclypses’s Cloud Revenue featuring David GomesListen to Eclypses’s jouney and strategy for cloud go-to-market
Building the Dream Team for Cloud GTM featuring Shane WilsonLearn the role value exchange in partnerships in cloud go-to-market strategy.
How Snyk Tackles Scaling Internally with a Cloud Marketplace Hotline featuring Rebecca Spatarolearn about automation, integrating key business units, and partnering with Tackle to streamline processes and drive efficiency
The Pillars of Navigating Cloud Alliances with Boone QuesnelExplore the strategies for aligning product roadmaps with Cloud Providers to foster long-term success.