“To get your product teams to engage with CSPs, there are resources like Azure Innovate, which can provide substantial funding. Even though it's not directly tied to the marketplace, using programs like AWS Call Days can be very beneficial. At both Aviatrix and VMware, these initiatives helped our sellers engage more effectively with AWS sellers.” - Brittany Ames, Director of Microsoft Global Alliances at Veritas

In this episode of Unlock Cloud Go-To-Market, hosts Erin Figer and Patrick Riley are joined by Veritas’s Brittany Ames to explore the world of cloud marketplaces and co-selling with providers like Microsoft and AWS.

Brittany shares her journey from Aviatrix to VMware and now Veritas, showing key components of her blueprint for success. From building operational models to securing leadership buy-in, Brittany discusses the processes of transitioning products to cloud marketplaces along with the importance of aligning cloud strategies with overall business goals, the role of operational readiness, and the significance of engaging with cloud service provider programs.