"You need to understand what you bring to the table to ensure a mutually beneficial value exchange for the partnership. Once you identify this, focus on thorough internal enablement with the Cloud Provider to achieve significant success in the field."- Shane Wilson, Head of Global Cloud GTM, Business Development & Alliances at Veritas Technologies LLC

In this episode of Unlock Cloud Go-To-Market, hosts Erin Figer and Patrick Riley are joined by Veritas Technologies LLC’s Head of Global Cloud GTM, Shane Wilson, to dissect the intricacies of cloud partnerships, Marketplace strategies, and the importance of aligning internal stakeholders.

Shane shares his industry experience and emphasizes the role of understanding the value exchange in partnerships. Tune in as we explore his journey, discuss the stages of the Cloud GTM Maturity Model, and uncover strategies to integrate Cloud go-to-market seamlessly into business operations.